My friend and colleague, Cat Margulis, is interviewing me and more than 20 otheramazing experts on The Future of Content Marketing! This FREE video series is packed with tools and strategies for helping your message rise above the rest, so you can reach and grow your audience, turn fans into followers and buyers, and have the kind of success that you’ve been dreaming about.
Read MoreA talk on visual communication in email. This 40-min talk touched on everything from the brain structures involved in animation to the tools and formats available suitable for email.
Read MoreIn 2021, Webbula launched a video series where we sat down with email industry experts to discuss various topics within the email marketing world. Each month, Webbula introduces a new lineup of email experts with a new topic.
Read MoreThis post provides a more structured look at text messaging vs email marketing, circa 2022.
Read More“There have been so many great email marketing webinars, podcasts, and event sessions during 2021. We don’t want them to go unnoticed!
The past few weeks, we’ve asked you for the best webinars, podcasts, and event sessions you’ve attended this year. Here’s what you picked!”
Read MoreThe intersection between marketing communications and these new visual-making tools is just pragmatic. When it becomes easier and cheaper to generate meaningful visuals that are part of the message than it is to drop in stock photos & decorative filler, we’ll use them.
Read MoreViewed in terms of market structure and evolution, I think Google’s offer is significant for the email space regardless of the specifics of their proposal. Google isn’t proposing changes in email standards here; they’re proposing that they be allowed to organize and deliver email differently for an identified sub-set of senders.
Read MoreHype around data is rampant. “It’s data that makes the largest technology companies so valuable.” “Data i’s the new oil!” While we’re past “big data” — Gartner dropped that phrase into the ‘trough of disillusionment’ over a decade ago — there’s still a pervasive notion that this nebulous stuff we call data is quite valuable.
OK — maybe it is, or can be. But the issue with data in the email space is that it sucks.
Read MoreIf clicks are moving to the fore as an email metric, and your email data are not flowing into the system where other website actions are measured…are your click metrics returning full value?
Read MoreImagine the impact if hyperlink clicks always launch an isolated browser session on a cloud-based VM. Every click would spin up a new, history-free machine with no location, no cookies, no history, no meaningful user-agent, and so on. Every visit, every visitor = blank slate & start over.
Read MoreIs AMP for Email an “email standard.”? No.
Read MoreSponsor + Webinar Guest: "Pixelgeddon: Thriving in a Post-Pixel Email Marketing World"
Read MoreImagine a “Promotions” tab showing up in your texting platform of choice tomorrow.
Read MoreNOTE: This article coined the term ‘Pixelgeddon’, which enjoyed 9 1/2 minutes of widespread use. ¯\_(ツ)_/¯
Read MoreThe digital ad ecosystem is about to change. It’s possible that this will push additional marketing activity to email.
Read MoreSo...is there any hope, or will we all just drown quietly in our inboxes?
The answer to that may be: AI.
Read MoreThere’s a recurring pattern to change. When a new frontier opens up, some people head there to try building and creating, free of the old rules. Pirates. Cattle barons. Entrepreneurs.
Read MoreThis post argues that email is one of the last “free-range” Internet standards in common use — the mustang, if you will, eyeing the encroaching barbed wire.
Read MoreWhat’s the “brand” of email??
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