Guest Post: "This Is Tomorrow: Pixelgeddon" (OnlyInfluencers.com)

NOTE: This article coined the term ‘Pixelgeddon’, which enjoyed 9 1/2 minutes of widespread use. ¯\_(ツ)_/¯

Apple’s ‘Pixelgeddon’ announcement at their 2021 WWDC event (plus the rumored possibility that other companies in a similar position in the digital world could follow) is one of those before-and-after moments. How people and companies are handling it now — that’s one thing. How they will actually adapt their practices and businesses is another. I think it’s fair to say that realizing just how many practices, and how many businesses, were inherently dependent on pixel data has been a wake-up call.

OK, we’re awake. What to do?

 
Matthew Dunn