Guest Post: "Is ‘Email Privacy’ A Feint?" (OnlyInfluencers.com)
Apple announced Email Privacy Protection at their 2021 WWDC. Because the announced changes directly affect ‘tracking pixels’ — used nearly-universally in email marketing — the announcement kicked off considerable discussion in various email communities. Articles range from cheers to yawns to outright consternation, depending on the impact.
Working through the impacts of this on real-time content (smaller than you’d think btw), I had a different thought about the possible reason behind this move being something more than email marketing.
Imagine a “Promotions” tab showing up in your texting platform of choice tomorrow.