Guest Post: "Bye-Bye, Cookie Monster? What Do Pending Digital-Ad Ecosystem Changes Mean for Email Marketing?" (OnlyInfluencers.com)

Internet advertising started with email. In 1978, a Digital Equipment Corp employee sent an Arpanet email promoting DEC computers. It was successful but didn’t open an advertising flood.

This may have been because the National Science Foundation’s officially-unofficial position into the early 1990’s was that commercial activity on the Internet was forbidden.

The digital ad ecosystem is about to change, though, due to the intersection of at least 3 factors.

  1. Apple will require apps to get user permission to share data

  2. Google will phase out 3rd party cookies in the Chrome browser

  3. Dominant digital companies — especially Facebook — are facing high-level scrutiny and Federal action

It’s possible that this will push additional marketing activity to email. My aim in this post is to summarize the changes as succinctly and well as possible, and to speculate on the opportunities these changes open for email.

 
Matthew Dunn