Guest Post: "Generative AI is Going to Change Email" (OnlyInfluencers.com)
DALL·E 2022-11-09 08.58.01 - An email message soaring over a mountain valley in the style of Maxfield Parrish.
In the next year or three, expect to see the look of marketing content — including email — to change more than it has in at least a decade, because of AI-generated art.
Do yourself a professional favor — seriously. Stop reading this blog post. Go invest 5 minutes in playing with one of these:
Objectively speaking, the visual content in email is pretty bland. That’s not a critique of the creative departments doing the work — there’s terrific stuff out there. But the majority is decorative filler — stock photos, off-the-shelf graphics, “brand treatments” and glorified clip art.
That’s a result of natural market forces. Visual talent is (was?) rare. Original production is time-consuming. QED “original visuals” that are specific to a given campaign or message are expensive. For all of the amazing digital creative tools from companies like Affinity and Adobe, this visual stuff is hard.
The intersection between marketing communications and these new visual-making tools is just pragmatic. When it becomes easier and cheaper to generate meaningful visuals that are part of the message than it is to drop in stock photos & decorative filler, we’ll use them.