Guest Post: "Email Marketing vs Text Messaging Circa 2022" (Webbula Blog)
As a student of the digital era, I’ve developed a little mental parlor game to keep track of the shifting role of digital channels. It’s easy; here’s how to play: as news headlines stream by, keep an eye on the formats of key evidence.
Cold war cases (Hiss, Rosenbergs) tended to focus on paper documents. For Watergate, it was audio tape. At some Clinton point, it became emails. Evidence for Jan 6 events has been an interesting split; social posts, video and selfies for the foresight-poor, and (interestingly) apparently-unrecoverable text messages for the Secret Service.
This little game tends to reveal which channels are “sticky” and habitual at the time. Those deleted Secret Service messages, for example, suggest that texting has moved just a bit more to the center of habitual digital communications.
This post provides a more structured look at text messaging vs email marketing, circa 2022.