How do you focus on running a business with 10 air raids a day? Dmitry Kudrenko, CEO of Ukrainian companies Stripo and eSputnik, joined me to talk about that, and the future of email, and more. Stripo has a terrific vision and value proposition for marketers and martech platforms! Want to support Ukraine! Do business with them.
Read MoreAn effective email program can help a small business grow. Creating and running one is a specialty. Elizabeth Jacobi is the specialist. This episode has invaluable insights for any small-business owner or operator, and great inspirations for email marketers!
Read MoreAcronyms are incredibly valuable. Acronyms that define market sectors become powerful mental categories; dominance or ranking within a category is everything. So...what happens when acronyms collide? That's really the backdrop of this acronym-packed conversation about the email space with subject-area expert Chris Marriott.
Chris was the first expert in the space to (correctly) identify the overlaps (many) and differences (few) new category/acronym "CDP" — Customer Data Platform — and the older one "ESP" — Email Service Provider. His taxonomy from a couple of years ago was so good, the largest analyst in tech picked it up. (Bad Dobby! Copyrights!) Now he's projecting that the two will essentially merge.
Chris bats around the definitions, differences and some of the likely developments in the space with host Matthew Dunn. It involves some side-trips through history of this particular niche — acquisitions, consolidation, new developments — and some judicious guesses about who's next.
If you deal with "martech" (marketing technology, a portmanteau rather than an acronym, thankfully), this conversation should get you thinking!
Read MoreJay Schwedelson was running the halls of direct marketing conferences as a child, as he shared in this conversation. So the quality of his insights into marketing today — remarkably free of digital hype — shouldn't be a surprise.
Jay and host Matthew Dunn hash through the opportunities and challenges of marketing today. A fascinating, fast conversation with a true expert in the space.
Read MoreThe phrase "email deliverability" is a mouthful of syllables, but it becomes nearly poetic in the hands of Yanna-Torry Aspraki of EmailConsul. If you're wondering whether buying an email list is a good idea (it isn't), you should listen to this conversation. If you fly an 'email geek' flag, you'll enjoy this conversation. And her closing thoughts on the future of email will interest just about everybody!
Read MoreThis conversation is like a masterclass in miniature. Luke Charlton shares succinct, powerful insights into powerful copywriting, and applying it to marketing. With over 1 billion emails sent and tens of millions earned for clients, he knows whereof he speaks! Understanding your market in depth, and listening to what they say and understanding their needs and frustrations are key - 'that's where the money is made', as Luke says. Outstanding and helpful advice, wrapped in that warm Aussie accent. Don't miss this one!
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Read More"The best question I've ever asked anybody in this industry is what does success look like in your email program? Why should someone say yes and sign up?" Wisdom from one of the most experienced email marketers out there, Andrew Kordek of iPost. This conversation with host Matthew Dunn is all about the email space — what makes it interesting, how it's evolved, how it might evolve going forward. They delve deep on the impact of a well-run email program on businesses, and the challenges of building them.
Read MoreFor over 20 years, email has been technically equipped to fetch images on-the-fly from remote Web servers. That little technical accident is the foundation for a niche part of the email industry. The most frequent label for that niche is "real-time content". But as Sean Duffy — founder of Reignite, a company in this niche — and host Matthew Dunn — founder of Campaign Genius, also a company in this niche — discuss at great length...there's more to it than that!
Read MoreIs email AI more demanding than a 2-year-old? COO Erica Rench of Rasa.io has first-hand knowledge of both.
Rasa is a fascinating company in an unusual niche — email newsletters. The platform does some unusual things, to say the least! Rasa automates 'curation' — the painstaking job of collecting, summarizing and presenting disparate content. But instead of handing out the same content to everyone, Rasa's platform tracks individual subscriber interaction with newsletter content, and tailors an AI-driven "newsletter of 1" to each subscriber.
Erica joined host Matthew Dunn to talk about the opportunities and challenges of such a powerful toolset.
Read MoreEmail presents some of the trickiest design challenges in the digital world. With old HTML standards, limited style commands and over 15,000 variations of clients to handle, email design, production and approval is a massive job. That's where platforms like Chamaileon come in.
Chamaileon re-imagines the workflow of email production — 10x faster without coding! Founder and CEO Roland Pokornyik Chamaileon zoomed in from Hungary to speak email with host Matthew Dunn.
If you've ever contemplated going for it and starting your own company, this is a great conversation for you.
Read MoreAvi Goldman, the founder of Parcel.io, sat down with host Matthew Dunn to swap absurdly techie and founder-ie opinions about the challenges and opportunities of growing a SaaS company. Parcel.io is "A code editor that knows email" — an honest-to-goodness tool for email developers. Avi and his growing team shipped the official V1 of Parcel a few months before this conversation.
If your job involves the technical side of email (or of something), you'll enjoy this conversation!
Read MorePart of the business of technology — like any business — is talking the talk. In this case, CMO Lauren Meyer of independent mail delivery platform SocketLabs — talks the talk and has walked the walk. Lauren joined host Matthew Dunn to talk about 'deliverability and beyond', tracing her career arc through the dense, difficult and detailed world of email deliverability through to her current job, helping SocketLabs be clear to its customers and market.
Read MoreIf you've been feeling that your email marketing program could be done differently...REALLY differently...then this conversation with entrepreneur Steven Werner is a must-listen. Steven shares an approach to email relationship-building that's incredibly effective for his business — which pivoted with great success from live events to webinar coaching during the COVID pandemic.
Read MoreDemeaning email as dead is a standard launch technique for new social networks — with the frequent addition of 'nobody under the age of ___ uses email.' So it's a pleasant surprise to hear Forbes 30-under-30 winner Pierre Lipton speak with deep knowledge and enthusiasm about email as a channel. An in-depth conversation with a very thoughtful, informed and modest guy! If you spend considerable time every day trying to make sense of the world by de-biasing sources on your own, go to Join1440.com to get some help.
Read MoreWomen of Email is a dream turned reality — a professional network for women working in email marketing. Jen Capstraw, one of the co-founders, joined host Matthew Dunn for a deeply informed conversation about email.
As a former journalist, professional marketer/speaker as well as non-profit founder, Jen has a deep affection for the email space: "No strangers in the room", or words to that effect, as she says! She also shares some fascinating observations and hunches about the opportunities for neurodiverse people in the email space; email is at once highly structured and quite chaotic, which not just anyone can handle.
Read MoreYou may not have heard of Jay Gibb's company CloudSponge, even if you've used their service: address-book access.
Confused as to why this is an email conversation? Stick with us.
Jay shared with host Matthew Dunn why address books are such a powerful lever for digital marketing.
CloudSponge gives their clients 2x-3x improvement in the most powerful digital channel of them all - word of mouse from someone you already know.
Read MoreIf you like technology, you're going to enjoy this conversation. (If you like dogs, too.) Keith Kouzmanoff of Inter7 has decades of deep experience in the world of email, and an encyclopedic grasp of how it works. That's clear a minute or two into this lengthy, discursive, and sometimes inside-baseball conversation!
Keith and host Matthew Dunn bat around some difficult email questions. Why does innovation in email proceed at this glacial pace? Why do other RFC/standards-based fields evolve more quickly? What channels compete with email, and how is that likely to affect email in the future?
If you'd like to have just a bit more idea what goes on behind the curtain in the Wonderful World of Email...this is the conversation for you.
Read MoreChad S. White is rightly regarded as an expert in the email marketing space. With 3 books and over 3,000 posts on email marketing, he's earned it! had's insights into the long-term impact of Apple's MPP are fantastic, and his prognosis about how brands and companies will have to adapt are well worth the listen. His understanding of the current "martech mess" will make listeners chuckle — and think.
Read MoreSteffen Schebesta heads up North American operations for marketing platform SendInBlue. As a successful entrepreneur, Steffen and his team built Newsletter2Go, scaling it to the point where SendInBlue saw the logic of joining forces. That deep appreciation for the challenges of SMBs shines through in this conversation! Steffen shared a broad-and-deep grasp of the value software companies bring to SMB customers.
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