I ran across this content strategy video from Coca-Cola by accident. It's smart, thorough and as whoever posted it said "This is the best modern content marketing (messaging) strategy video..." I'm still shaking my head that this is publicly available - heads should be rolling in Atlanta. If you're in content marketing, do yourself a favor and watch it before it becomes unavailable.Read More
“To measure effectiveness, we incorporated code to trigger a Google Analytics event for Scroll Depth, with a goal of the user scrolling to 75% of the page depth.
After running the experiment for 17 days, we saw that the user was 388% more likely to scroll to 75% of the page depth when we led with an image instead of the text.”Read More
There’s a invisible graph line that’s familiar to everyone who’s launched a new venture - a thousand thousand little up-and-down steps to get to the big peaks - like putting a new web site online. It’s sometimes a little jarring to come back to the copy (or source code, or Illustrator files) - the shock of the familiar. “Oh yeah…guess I did do that.”Read More